A new type of fabric has conquered the Americain fashion industry:the Wax. “WAX” is the name given to the African colorful cloth, made of cotton and by superior quality. This fabric comes from Indenosia. It was introduced in Africa during the XIXth century, when the Dutch people came to take Ghanaians to help them to fight the Indonesians. When those Ghanaians came back home they brought the Wax as a present. Since then the Wax became famous in the African society. It demonstrated a certain social recognition and those who wore a Wax were part of high society. At this time the Wax had the same value as the gold.
Nowadays the ethnicity is trend and the wax rhymes with fashion. In short time it becamethe podiums’ star. The brand burberry dedicated its spring-summer 2012 collection to the Wax, creating elegant and contempary outfits. However the other brands such as Boxing Kitten or Adama Paris made of it, the flagship product of their creations.
Furthermore stars such as Rihanna, Beyonce or still Solange Knowles adopted this trend. A Black Fashion Week is now on every year all over the world, in July. We had one recently in Paris from the 4th to 6th of October. Thus the Wax tornado won’t stop yet.